Perspectives: 125/365

It’s Not How It Was

Younger demographics matter now,
It used to be that the money
Was who got the attention.
Those middle-aged adults
Who were still raising families
Where the ones who got the targeted messages.

That group is less important now.
Social media has bypassed parents.
Advertisers have a direct line to kids
With their targeted messages.
Social media has exposed kids to the world
And given them a burgeoning power; access.

Now kids can play the game
Without their parents as gatekeepers.
The youth have a voice, be it theirs
Or one masked in the anonymity of their media,
Taylorville kids use “Talk,” the latest app
To amplify their voices and the one to question the town’s adults.

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