The quest to find skin beautifully bronzed
Made it’s way to Life Magazine’s ads
As a cream for those stereotyped as blonde
For something like a tanner has got to be bad.
Making it’s way to Life Magazine’s ads
Was something that had executives thinking way beyond
For even though something like a tanner has got to be bad
They advertising experts were waving a masculine wand.
The executives were thinking way beyond
To those men who were searching for permanent tan to be had
The advertising experts frantically waved a masculine wand
Telling women they could have a dark, handsome lad.
For men searching for a permanent tan that could be had
Life Magazine was giving them proof of bond
That would give their women a dark, handsome lad
As their wallets and health were ruthlessly conned.